Our Impact

Operation Santa: Bringing Joy to Military Families

Greetings from the North Pole!

We here at Proffitt Brothers Foundation (PBF) are excited to share a heartwarming story with you today—one that embodies the spirit of giving and the appreciation we hold for our military service members and their families. It’s a story about taking part in the festive cheer of the season, about spreading a little holiday magic and putting a smile on a child’s face. Far from the North Pole, this story is about Operation Santa, a wonderful event just outside Pittsburgh that we are proudly supporting this year.

At PBF, we understand more than most that military service members aren't the only heroes in their families. Their loved ones, who stand by their side through thick and thin, also make incredible sacrifices. That's why Operation Santa is close to our hearts. This annual event is a celebration of joy curated specifically for military families, who often find themselves either far away from home or missing loved ones during the holiday season.

So, what exactly is Operation Santa?

Operation Santa is a heartfelt initiative that aims to bring holiday cheer to the homes of our military service members and their families. Organized with love and dedication, this event ensures that the families of those who protect our nation can experience the magic of the holiday season, no matter where they are stationed.

Through Operation Santa, our military heroes' children get to experience the joy of receiving gifts from Santa Claus himself. Accommodating over 3,500+ actively serving and veteran military family members, the day will be filled with food, games, and creative ways for children to interact with a fanciful Christmas village they will not soon forget. The event also brings together communities, volunteers, and sponsors like ourselves and Spartan Medical Inc., to help bolster this noble endeavor.

At the end of the day, Operation Santa isn't just about gifts; it's about giving back. It's about letting military families know that we appreciate their sacrifices and that we stand with them during the holidays and beyond. Operation Santa also helps to involve the civilian youth community, helping to teach the next generation the importance of recognizing and appreciating the incredible gift our service members give to our Nation.

How can you help?

1. Donate: Your generous donations can make a world of difference to a military family. No matter the amount, your donation could bring a smile to a child's face and provide warmth to a family's heart. Donate here.

2. Sponsor the Event: If your company or organization shares our passion for supporting military families, consider becoming a sponsor of Operation Santa. Your sponsorship can help cover the costs of organizing and executing this beautiful event. Become a sponsor here.

3. Sponsor a Child’s Wish List: For just $50, Operation Santa will shop all of the items on a military child’s wish list and wrap them up in a bow – all from you! Sponsor a wish list here.

3. Volunteer: The gift of your time is invaluable. Join us as a volunteer to help with the event logistics, gift wrapping, or even playing the role of Santa Claus. Your presence can make the event even more magical. Apply to volunteer here.

4. Spread the Word: Share this wonderful initiative with your friends, family, and on social media. The more people who know about Operation Santa, the greater impact we can make.

When you support Operation Santa, you're not just giving presents; you're giving hope, joy, and a sense of belonging to military families who may be far from home during the holidays. You're telling them that their sacrifices are appreciated and that they are not alone.

Every year, we witness incredible stories of gratitude and love from the families who benefit from Operation Santa. These stories are a testament to the power of community and compassion, and they inspire us to keep supporting this cause year after year.

As we approach this holiday season, we invite you to be a part of Operation Santa. Together, we can make a difference in the lives of those who serve our country and their families. So let's come together, share the warmth of the season, and make Operation Santa 2023 the most memorable one yet. This is your invitation to create lasting memories and spread holiday cheer to military families across the nation.

Join us in this heartwarming mission, and let's make this holiday season brighter for those who deserve it the most.

With warm regards,

Proffitt Brothers Foundation (PBF)

Operation Santa Key Details:

  • The event itself takes place on December 9th and 16th, with a few key differences between the dates. Please see the registration form for detailed information about each date.
  • All actively serving and veteran military members and their immediate family are eligible to attend the event
  • The event is held in a private location in the Greater Pittsburgh area; the address is disclosed to registrants only. You will receive exact details when you register.
  • Your admission fee covers everything that takes place in the event space— all food, activities, games, crafts, Santa visit & photos, and more.

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